Bird Packaging Continues to Give Back to the Community

Michael Dienst, GM of Norampac-Bird. (Look closely and you will see Bird Packaging founder, Charlie Bird, on the cover of “Exchange” magazine!)
Michael Dienst, GM of Norampac-Bird. (Look closely and you will see Bird Packaging founder, Charlie Bird, on the cover of “Exchange” magazine!)

Charlie Bird founded Bird Packaging thirty-five years ago, operating in a 3,300 sq. ft. building in Guelph, Ontario.  Since then, Bird Packaging has grown from its humble beginnings to over $36 million in sales with a loyal client base of over fifteen hundred in both Canada and the United States.  What a success story this great company is!

Bird Packaging’s continued success can be attributed to the community minded corporate philosophies which stemmed directly from Charlie. Examples of this include; to always think of their employees first and to give back generously to the community. According to Michael Dienst, General Manager, “I joined Bird Packaging seventeen years ago in the role of President.  We had $9 million in sales and a staff that were hard-working and unconditionally loyal to our company. This was a direct result of the respect both Charlie and I had for them as well as our focus to understand them as human beings and do whatever possible to give them a hand-up in life.”  Michael goes on to say that “this is very similar to the hand-up Habitat for Humanity gives to needy families in our community and we are very happy to offer financial support as a multi-year corporate partner to help them achieve their 5-year campaign goal!”

Norampac acquired Bird Packaging in April, 2012 and Michael assumed the role of General Manager.  They have three plants currently in operation.  Guelph continues to be their flagship office with over 95 employees, Kitchener with approximately 50 employees and Windsor with almost 40 employees.

Michael says that that Norampac truly believes in “community” and providing support and giving back.  So Charlie and Michael’s philanthropic initiatives continue to be maintained and nurtured by the new owners.  As Michael states, “There are a lot of good charities in our community. We choose to support Habitat, because we believe that next to the satisfaction people derive from watching their children grow up and become successful, is ownership of their own home, especially if you thought it might never happen. A family’s ability to turn their home into their little kingdom has immeasurable impact on the children in the family and their ability to feel whole and a part of the community.”